He said “No.” Now what? Part II

As a Cold Caller, you are taught not to give up – it’s important to remember that when you get a “No.”

Last week, we broke down an objection into two parts – why your potential client is refusing, and what exactly he is refusing. As I mentioned, in Cold Calling, “No” doesn’t always mean “Never.” Today, we are going to take a look at the what and address how to overcome it..

Read more...

He said “No.” Now what? Part I

A professional Cold Caller needs to recognize that this is not a date – social rules do not apply here: “No” doesn’t always mean “Never.” Your first assignment is to determine why your potential client is refusing, and only then you can focus on what exactly he’s refusing. Today, we will examine the why.

Read more...