The cold call bible
Dear Cold Callers,
No one is interested in talking to you!
Your potential client just spilled coffee all over his desk. He didn’t get any this morning. He just lost two orders. And 15 other salespeople have already called him today to pitch a product they’re trying to sell.
So ask yourself: “Why is this person going to stay on the phone with me?”
The tips and tricks in this book will help you answer this question.